What is product co-creation?

Product co-creation is a collaborative process where consumers vote on and influence product designs before manufacturing. On Demoverse, brands upload concepts, consumers provide feedback and vote, and the designs evolve based on real demand signals — ensuring brands only produce what people actually want.

How do consumers earn rewards on Demoverse?

Consumers earn rewards by voting on product designs, providing feedback, and contributing to design evolution. Every vote and input is tracked, and contributors earn credit for shaping products that go to market.

How does co-creation reduce customer acquisition costs?

Co-creation builds brand loyalty before a product launches. Contributors who helped shape a product become invested advocates — lowering acquisition costs through organic word-of-mouth, higher conversion rates, and repeat purchases from an engaged community.

How does Demoverse help brands reduce deadstock?

By validating consumer demand before manufacturing, brands only produce products with proven interest. Real voting data and feedback signals replace guesswork, dramatically reducing overproduction and unsold inventory.

Demoverse Studio

Let your customers show you what to make next.

Invite thousands of real customers to create with your brand. Demoverse turns their changes into AI-rendered product concepts your team can see, compare, and take forward.

Start free ↗See how it works ↓

demoverse.ai/studio

Westward Denim

Start with your product

Brand guidelinesExplore wash and pockets.Keep silhouette

1 / 4Open campaign

Customer co-creation

Build demand while customers build with you.

Customers can see the concepts they helped create. Your team gets finished visuals to compare, and customers have a reason to follow the launch.

How it works

One starting point. Thousands of possible products.

Give customers something to build on

Start with a product image, a concept, or a product page. Set the parts they can change and the details that must stay.

Customers create their own versions

People describe what they want, choose changes, and use AI to turn those choices into finished visual concepts.

See what your audience would make

Review the renders, the requests behind them, and the emerging consensus. Choose what to develop before committing to inventory.

Customer-created AI concepts

Compare what your customers created.

Invite participants

Invite your customers.
Reach the Demoverse community.

Share your campaign link on Instagram, Facebook, TikTok, email, or wherever your customers spend time. Embed it in your Shopify store. Invite the Demoverse app community to participate too.

Start free ↗

The economics, without the guesswork

What would a better conversion rate be worth?

People who help shape a product have a reason to return for its launch. The concepts they create can also inform more relevant product pages and ad messages. Test whether that interest turns into more purchases from the same traffic.

Ad spend ($)Cost per click ($)Current conversion (%)Scenario conversion (%)Average order value ($)Participation program cost ($)Gross margin (%)

Ad ROAS1.60× → 2.00×

Revenue per dollar of ad spend

Orders at the same ad spend: 200 → 250
Ad cost per order: $50 → $40
Revenue / total campaign cost: 1.82×
Cost per order, including participation: $44
Incremental contribution after program cost: $1,400

To recover $1,000 in participation costs, conversion must reach 2.21%.

See assumptions and calculation

Illustrative scenario, not a forecast or an observed Demoverse result. Traffic = ad spend ÷ CPC. Orders = traffic × conversion rate. Revenue = orders × average order value. Ad ROAS = revenue ÷ ad spend. Total campaign cost adds participation costs, including incentives, platform fees, and campaign work you enter. Incremental contribution = additional revenue × gross margin − participation cost. Gross margin should reflect variable product costs; overhead, tax, repeat purchases, and returns are not separately modeled. Cost per order is not customer acquisition cost unless every order is from a new customer.

Hold ad spend, CPC, order value, and margin constant to isolate conversion. A higher conversion rate is an assumption you can change, including zero improvement or a decline. Validate causality with a comparable holdout group and actual purchases. Definition: Google Ads ROAS guidance ↗.

Ways to create with your customers