What is product co-creation?

Product co-creation is a collaborative process where consumers vote on and influence product designs before manufacturing. On Demoverse, brands upload concepts, consumers provide feedback and vote, and the designs evolve based on real demand signals — ensuring brands only produce what people actually want.

How do consumers earn rewards on Demoverse?

Consumers earn rewards by voting on product designs, providing feedback, and contributing to design evolution. Every vote and input is tracked, and contributors earn credit for shaping products that go to market.

How does co-creation reduce customer acquisition costs?

Co-creation builds brand loyalty before a product launches. Contributors who helped shape a product become invested advocates — lowering acquisition costs through organic word-of-mouth, higher conversion rates, and repeat purchases from an engaged community.

How does Demoverse help brands reduce deadstock?

By validating consumer demand before manufacturing, brands only produce products with proven interest. Real voting data and feedback signals replace guesswork, dramatically reducing overproduction and unsold inventory.

Product-page research

See how customers would change your product page.

Customers explore your product pages and describe what they would change. Demoverse turns visual requests into redrawn page images you can compare with the originals.

Start free ↗See how it works ↓

demoverse.ai/studio

Forma Beauty

Start with the existing page

FORMA

Original product page with dropper bottle

Face oil · $48Dropper bottle

Product page 1 of 2Product and page inputs stay together.

1 / 4Continue

Co-create the product page

Review a new page, not just a list of comments.

A request to show the pump and packaging more clearly can become a redrawn product page. Your team can compare the page variations and choose which changes to test.

How it works

From the page they see to the page they would create.

Start with your existing pages

Bring the product-page images and define what customers can respond to. People can work through more than one page.

Capture the changes they want

Customers choose or describe changes. Where a purchase-intent step is enabled, it happens before they see the redraw.

Show the finished redraws

Visual requests become AI-rendered page variations. Review before-and-after images and the customer inputs behind them, then test selected changes with real shoppers.

The product imagery in the redraw

Compare what your customers created.

Invite participants

Invite your customers.
Reach the Demoverse community.

Share your campaign link on Instagram, Facebook, TikTok, email, or wherever your customers spend time. Embed it in your Shopify store. Invite the Demoverse app community to participate too.

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The economics, without the guesswork

What would a better conversion rate be worth?

People who help shape a product have a reason to return for its launch. The concepts they create can also inform more relevant product pages and ad messages. Test whether that interest turns into more purchases from the same traffic.

Ad spend ($)Cost per click ($)Current conversion (%)Scenario conversion (%)Average order value ($)Participation program cost ($)Gross margin (%)

Ad ROAS1.60× → 2.00×

Revenue per dollar of ad spend

Orders at the same ad spend: 200 → 250
Ad cost per order: $50 → $40
Revenue / total campaign cost: 1.82×
Cost per order, including participation: $44
Incremental contribution after program cost: $1,400

To recover $1,000 in participation costs, conversion must reach 2.21%.

See assumptions and calculation

Illustrative scenario, not a forecast or an observed Demoverse result. Traffic = ad spend ÷ CPC. Orders = traffic × conversion rate. Revenue = orders × average order value. Ad ROAS = revenue ÷ ad spend. Total campaign cost adds participation costs, including incentives, platform fees, and campaign work you enter. Incremental contribution = additional revenue × gross margin − participation cost. Gross margin should reflect variable product costs; overhead, tax, repeat purchases, and returns are not separately modeled. Cost per order is not customer acquisition cost unless every order is from a new customer.

Hold ad spend, CPC, order value, and margin constant to isolate conversion. A higher conversion rate is an assumption you can change, including zero improvement or a decline. Validate causality with a comparable holdout group and actual purchases. Definition: Google Ads ROAS guidance ↗.

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