What is product co-creation?

Product co-creation is a collaborative process where consumers vote on and influence product designs before manufacturing. On Demoverse, brands upload concepts, consumers provide feedback and vote, and the designs evolve based on real demand signals — ensuring brands only produce what people actually want.

How do consumers earn rewards on Demoverse?

Consumers earn rewards by voting on product designs, providing feedback, and contributing to design evolution. Every vote and input is tracked, and contributors earn credit for shaping products that go to market.

How does co-creation reduce customer acquisition costs?

Co-creation builds brand loyalty before a product launches. Contributors who helped shape a product become invested advocates — lowering acquisition costs through organic word-of-mouth, higher conversion rates, and repeat purchases from an engaged community.

How does Demoverse help brands reduce deadstock?

By validating consumer demand before manufacturing, brands only produce products with proven interest. Real voting data and feedback signals replace guesswork, dramatically reducing overproduction and unsold inventory.

Fashion designers developing an overshirt together

Co-create products with your customers.

Start free Book a demo

Find out what your brand’s customers want before you commit to inventory.

Explore more, faster.

One campaign. Many product directions.

Let customers lead.

Designs from the people you want to sell to.

Build interest early.

Give your audience a part in what comes next.

Start with what you have.

1. Choose a starting point.

Let customers show you what they’d change.

Your starting point Original indigo straight-leg jeans

One starting point. Many possibilities.

Wide-leg cobalt customer concept — Wide-leg cobalt

Coral straight-leg customer concept — Coral straight-leg

Relaxed jade customer concept — Relaxed jade

Lilac flare customer concept — Lilac flare

2. Set the boundaries.

Choose what customers can change. Lock what matters to your product.

Keep: cotton denimKeep: waistband and closureExplore: colour, leg shape, hem

3. Invite your customers.

Invite customers through social media or your store. They share designs and feedback through your web link or the Demoverse app.

Customer ideas.
A clear next step for your team.

Customer contributions

Different people.
Different possibilities.

Colours, cuts and details your customers want to explore.

Research · Example denim campaign

See what keeps coming up.

Colour“Try cobalt blue.”

Fit“Give the leg more room.”

Detail“Add a split at the hem.”

Review recurring requests alongside the designs, comments and votes behind them. Know what to test next.

Not a simulation.
Your product, shaped by real people.

Real human inputSimulated input

Feedback & opinionsDesigns & feedback

Demoverse

Product directions, shaped by your customers.

Customers contribute designs within your boundaries. You get their ideas, feedback and consensus directions together, rather than another report for your team to interpret.

Designs to develop. Customers already involved.

Focus groups

Small sample. Slow handoff.

Recruiting takes time. Group dynamics can skew responses. You hear from a small sample, then your team has to interpret what they mean and design the product.

AI simulations

Fast answers. No customers involved.

Models can test assumptions, but those answers do not come from your actual customers. No customer-created designs. No audience participation during development.

Demoverse

Product directions, shaped by your customers.

Customers contribute designs within your boundaries. You get their ideas, feedback and consensus directions together, rather than another report for your team to interpret.

Campaign examples.

Chestnut suede penny loafer concept — Concept

Customer concept: cobalt and coral slip-on sneaker with a sculpted sole — Consensus idea

A whole new direction.

You start with a loafer. Your customers imagine a sneaker. Their ideas can make you rethink the product line, not just the colour.

Illustrative campaign

Plans & pricing.

Trial

Free

100 credits

100 credits, one time
One campaign
Consensus dashboard
Share links

Start free

Preferred

Super

$499

per month

2,000 credits a month
Product variations, voting, new concepts and product-page research
Unlimited seats
Consensus dashboard

Get started

Pro

$999

per month

5,000 credits a month
Everything in Super
Insights and exports
Priority support

Get started

Ultra

Talk to us

hands on

Hands-on onboarding
Campaign strategy
Custom volume
Dedicated support

Book a demo

One credit = one user-submitted design. Reactions, votes and comments are free.
Monthly credits reset. Top-ups never expire: $10 for 50 credits.

Frequently asked questions.

Do customers need the Demoverse app?

No. Share your campaign link on Instagram, TikTok or WhatsApp, or embed it on your website, Shopify store or an eligible checkout page. Publishing to the Demoverse app is optional.

Can I set boundaries on what changes?

Yes. Add restrictions to your campaign so customers know which materials, features and brand details to keep.

What comes back to my team?

Customer designs, feedback and reactions, together with insights and a consensus direction. Consensus considers the signals together; it is not a simple vote tally.

What does the free trial include?

100 credits, one time, and one campaign. One credit covers a design a customer generates and saves. Reactions, votes and comments are free.

Who owns the resulting design?

Ownership and usage rights are governed by the campaign terms and the platform terms. Review the applicable terms before launching. Read the terms.

Can I keep my brand anonymous?

You can choose how your brand appears to participants. Anonymity is a campaign choice.

Why would customers take part?

Customers get a say in what brands make next. Depending on the campaign, they can also receive exclusive access, winning-design rewards, royalties or invitations to factory tours. Each campaign explains its rewards and eligibility. For creators ↗

Supported by

Backed by

Start your first campaign.

Start free

Try one campaign with 100 credits. One credit = one user-submitted design.

Co-create products with your customers.